Workshop Objectives

Prepare for Physical Issues

Developing a Great Elevator Speech

Setting up a Schedule

Connect with Attendees

Module One: Practical Illustration

Stand Out

Create a Booth Manual/Checklist

Technology

Scout a High Traffic Area

Module Two: Practical Illustration

Signage

Match Your Brand

Private Area

Focus on a Message

Module Three: Practical Illustration

Company Objectives

Highlighting Your Product

Do Something Memorable

Social Media

Module Four: Practical Illustration

Classic Do’s and Don’ts

Gamification

Walk the Floor

Keep the Distractions Away

Module Five: Practical Illustration

Know the Answer

Engage with Qualifying Questions

Body Language

Listening Skills

Module Six: Practical Illustration

Prospects

Time Wasters (Catch and Release)

Press

Competitors

Module Seven: Practical Illustration

Start With an Open-Ended Question

Record all Prospect Information

Be Specific with Your Message

Get a Commitment

Module Eight: Practical Illustration

Having a Welcoming Environment

The Dos and Don’ts of Business Cards

Observational Skills

When Not in the Booth

Module Nine: Practical Illustration

Review Information and Rank Your Leads

Follow Up with Your Leads

Send Information Promptly

Lessons Learned

Module Ten: Practical Illustration

Words from the Wise

Module Twelve: Lessons Learned