In today’s digital world, mastering internet marketing is crucial for business success, yet many professionals find navigating its complexities challenging. This workshop focuses on building practical skills to research markets effectively, design targeted marketing campaigns, and understand key concepts like branding, SEO, and website optimization. Participants will also learn how to identify and reach their ideal audience and generate quality leads. By developing these capabilities, attendees will be better prepared to leverage technology and craft impactful online marketing strategies.